Creating Content

There are may groups that swirl around setting standards for content management and creation with little said about the practices that are a key element to realizing the benefits of standards. Gerry McGovern (www.gerrymcgovern.com) states that we should "focus on making sure that the content which is unique to (our) websites (and communications) is of a high standard" and therefore of the highest quality possible.

The "standard" that Gerry refers to must be supported by practices that come out of a content management strategy. No strategy means poor practices, which leads to inferior standards. The process we are describing brings the idea of Quality Assurance into play above Quality Control. A strong QA program relies on practices to create something that will inevitably meet standards.

» Intellectual capital is the primary means of expressing value for modern organizations.
» Content is the way in which such intellectual capital is increasingly expressed.
» Commerce is selling with people and e-commerce is selling with content.

To learn more about how you can tailor your content and presentation to meet the needs of your users (of all kinds) and build a concise navigation strategy that will meet their various expectations as part of a blended media strategy, contact Dave Green via email click here

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