Nonprofit Initiative

A fully articulated strategy for communicating on the Internet is crucial for any organization that has to make the most out of every dollar. Nonprofit organizations working for progressive change must understand how people use the Internet, who their users are and how to realize maximize potential from the Internet.

Marketing and promotion is also crucial to the overall success of any web program. You can build the greatest website and it will be for naught if you don't get traffic and meet user expectations. As part of our strategic consulting, Initial Point can demonstrate how to market on the Internet using advertisement, email and listserver strategies and cooperative initiatives with other progressive organizations. To see a list of the nonprofit organizations we have provided services to please click here.

Strategy

Our nonprofit clients often have little to spend on marketing, maintenance and management. Close attention to getting the most value for the dollar is an essential part of an overall Internet marketing strategy and site management plan. This includes analyzing site traffic and usage statistics to learn what works and what doesn't, where users enter and exit the website and how long they stay.

Internet Marketing Plan

Online marketing should not be removed from your off-line communication strategy. Initial Point will work with agencies to integrate your branding and messaging online with what is being done with print brochures and other marketing materials. Internet Marketing Plans should map to the ongoing marketing efforts of the organization so the branding experience is complete.

Design

Websites with a clean style, intuitive navigation and fast-loading pages produce the optimal user experience. A well-designed website will get its message delivered quickly. Our clients need sites that deliver context and inspire people to care about issues and to get involved. Sites that feature a lot of bells and whistles, that not all users can see, don't serve this purpose well. We create sites that are graphically engaging and accessible to a broad range of Internet users.

Websites are "anchored" by a logo. At its best, a logo makes a strong first and a lasting impression. Initial Point has talented designers on staff who can help you by designing a logo that works with your branding and for the online experience. Or we can work with your public relations or advertising agency to bring current design creations to the Web.

Content Management

Initial Point develops websites that allow you to update your site's content without knowing HTML, using a browser environment, so the system can be accessed anywhere in the world. The heart of the most sophisticated websites are the databases that run "behind the pages". We use a database environment to maximize web interactivity and to manage content delivery.

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